10 Reasons Why Your Business Needs SEO
There have been a lot of rumors about SEO advertising going around recently. Some are saying that it's dead, one the decline or that it does your business no good.
The good news is that all of these are false, as long as you're using a good SEO agency. If you go with a cheaper option, you may find that their services are in fact poor and don't do you any good, but that can all be avoided with a little research.
SEO is doing just as well as it always has been and probably even better. It's just as true now as it always has been that SEO is vital to staying on top.
There are plenty of reasons why you need SEO, some of which wouldn't immediately come to mind, and we'll go into a few of them in more detail below.
1. More People are Doing Online Research Before Buying
The use of search engines for product research is up, and up in a big way. Studies have shown that over 80% of smartphone users are reading up on products they want to buy before making any final decisions.
This is especially important because over 70% of Americans have a smartphone. Not only that, but this percentage has more than doubled from 35 in the past seven years.
Before too long, this trend may grow to 100%, or very near it. Let's face it, part of the appeal of smartphones is that they're still on the market. As demand for them has risen, other models have been scrapped and something closer to a smartphone has been manufactured in its placed.
In a few good years, they may be all that's left, which can only be good news for the modern entrepreneur who wants to take advantage of the online market.
Anyone who's been on the internet for more than 5 minutes knows that if you want to know about something, you go to a search engine, and SEO writing is built on this principle.
2. Discreet Advertising
Another reason why you need SEO, and part of what makes it so effective, is that it's advertising that doesn't feel like advertising. This is actually quite a good thing, because people don't always appreciate being advertised to, and will often ignore whatever the ad is trying to sell.
SEO bypasses this in a very interesting way. Instead of writing an actual advertisement, they write articles, informative pieces on something relating to the subject.
People might show little interest in an ad for a local dentist, but they may readily click on an article about the history of toothpaste. It's basically a foot-in-the-door policy. You don't necessarily have to sell to them yet, just as long as you get them on the website.
(If you have any doubts, here's a question. How many of you actually clicked on that history of toothpaste link?)
Blogs are just fun, and they're really informative, too. On any given day, most people are going to click on things they find interesting. The good news is that due to our fascination as a species with random information, a good article is bound to get a lot of traffic.
The interesting article leads them there, and once they've read up a little, they might be tempted to look around more. Ironically enough, even SEO writers sometimes do this. They'll be visiting the website of a client, doing research, or setting up links, and they'll come across the blog. Some of the articles already on the blog will pique their interest, and they'll find themselves exploring for the fun of it.
The most popular website in the United States is Google, and yes, we Googled that. With that in mind, think of the sheer volume of traffic the site gets, and the amount of volume you'd get if you were highly ranked on it.
In fact, Google gets 8 billion views more than the runner-up, which is Youtube. To add insult to injury, Google actually owns Youtube.
Not only that, but Google is also adapting and getting smarter, as are SEO services. Keeping up is part of the business, and the successful ones have gotten good at it.
Google is a pretty sophisticated search engine, one that weeds out false information in favor of accurate information. Because of this, the most reliable websites appear first.
What this means for you in the long run is that if you can manage to show up pretty high on a search engine ranking, you'll earn a lot more trust among potential customers.
6. Great for Small Business
Maybe you're not a major corporation or even a small chain. Perhaps you're just a small, family-owned store in the middle of a one-horse town.
That's okay. In fact, that may work in your favor. A lot of people are using search engines to find reliable businesses in their area, so if you live in a small town, and have some sort of online presence, you're likely to show up on a local search.
That being said, don't take it for granted. Even if you're on the list now, don't leave it alone. Keep advertising, and trying to reach more people if you can. There's nothing worse than a wasted opportunity.
In terms of investment versus return, SEO is a dream come true. SEO is not free, and will seem quite expensive at first, but it definitely does pay off. It should be said, though, that SEO will account for only a small amount of your marketing budget in a typical year.
Let's say you're a small company with a yearly budget of 5 million dollars. Most business experts claim that you should spend 5-10% of that budget on marketing in a typical year. This works out to an advertising budget of 250,000 to 500,000.
Most businesses spend, on average, about $5,000 per month on SEO, which works out to 60,000 per year. To sum up, you'll have at least $190,000 left, and that's a worst-case-scenario.
One huge advantage of SEO is that it will last much longer than some other forms of advertising. While a newspaper ad will be useless in a day, and all but the best commercials will disappear in a month to a year, a good SEO article can last many years.
This doesn't necessarily mean that you should only use it once and then never again, because it helps to have multiple articles linked to several different keywords or phrases. It's always a good idea to cover your bases.
9. SEO Actually Works
From the measurements that have been done on SEO, it has been shown to provide a lot of clicks, at least when done correctly. In fact, it has been shown to attract almost twice as much traffic as pay-per-click advertising, which tends to cost a lot more.
Plus, SEO companies are also quite skilled in figuring out what terms and phrases are more likely to be searched for, which helps them to shape the article so that it will generate as much traffic as possible.
10. It Shows No Signs of Slowing Down
SEO is a substantial business, and each year it only grows, and helps to grow its customers along with it. If you want to stay ahead in your business, then you're going to need to adapt, and at the moment, it looks like SEO is the best way to do that.
Keep in mind, not all SEO services are the same. Some are a lot cheaper, but often a lot less skilled, and my not have an effect on how much money your business brings in.
With more people turning to SEO every day, it's only a matter of time before one of your competitors takes this step forward. Maybe they already have,, but that doesn't mean you're too late.
Invest in SEO services. We promise you won't regret it.
Why You Need SEO
SEO is alive and well, and will be for the foreseeable future. It has been proven to work, and work for awhile, and, if done skillfully, can earn you instant trust among potential customers.
The advantages of SEO advertising is now common knowledge, which means that some of your competition has no doubt already jumped on the band wagon. That, above all, is why you need SEO. Without it, you're bound to fall behind.
If you want to know more about various marketing strategies and how to make them work in your favor, please visit our site. We can tell you a few things about how to make your SEO strategy work for this year. There are other ways to advance your business as well, so you might also want to know more about social media, and how it can help you grow your business. If any of this appeals to you, feel free to contact us.
We can help you hash out every aspect of your marketing strategy, and even offer our advertising services.