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In-Depth SEO Report Card
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Free SEO Report Card
If you want to rank higher on Google in local search results and get more people to visit your website, all you have to do is follow the step-by-step instructions of your custom SEO report card from Digital Envy. It will show you all of the SEO errors you should probably fix if your want to increase your rankings.
Check Your Title Tags, Meta-Descriptions, H1-H6 Tags & More
Your title tags and meta-descriptions can only be a certain length and should contain your important keywords you are trying to rank for. These as well as URL friendliness, the proper use of h1 tags, HTTP status code and page size are some of the most important factors in local SEO.
Find Out Your Keyword Consistency
What keywords show up the most on your site? Are these they keywords you want to be ranking for? Where are these keywords showing up? Needless to say, keywords play a huge role in boosting your rankings on Google. Just because you think your business should be ranking for specific keywords doesn't mean that Google thinks the same way.
Check All Internal and External Links On Your Site
Getting backlinks to your site is important. So is how you setup your internal linking between pages on your site. But pay attention to the number of quality external and internal links, your anchor text and HTTP status codes. Be sure to replace or remove any broken links and be sure to create a solid link building strategy. If you need help, let us know.
Check Your Google Score For Usability
Is your website user friendly? You might think it's awesome! It looks pretty and has some neat videos and graphics that are eye catching. But Google might not think so. And guess what? If you want to rank higher in Google search results, what Google thinks of your website matters the most.
Is Your Site Mobile Friendly?
Did you know that Google has released a mobile-first indexing algorithm? What this means is that Google now crawls your website in a mobile format instead of a desktop version? Why? Because over 50% of all searches are now done on a mobile device. If your site isn't mobile optimized, you have no chance of ranking anywhere near the first page of Google search results.
How Fast Is Your Website?
How long do you wait for a site to load before you hit the back button and click on the next search result? That could be happening to your site if it isn't loading in under four seconds. There is a lot that goes into making your site fast. The server you use, the images on your site, the page scripts, the total page size etc. You need to make sure all of these are optimized to maximize your site speed.
Social Media Marketing Checklist
How's your social media marketing game? Are you on Facebook, Instagram, YouTube, LinkedIn etc.? If you are great. But are your social media profiles connected to your website? The social signals that you create and that you receive via your social media channels are ranking factors for Google (whether they admit it or not). So make sure your social media profile is working for you instead of against you.
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