Why Every Business Needs to Be Advertising on Facebook
Imagine having the opportunity to advertise your business on a platform viewed by a billion individuals each day. It's unfathomable, right?
To give a bit of perspective, last year's Super Bowl was viewed by 103.4 million people and the cost of advertising during the event is in the millions. So there's no way you could afford to plug your business on a stage ten times the size of the Super Bowl, right?
Facebook receives a billion unique visitors each day. Promoting your business on Facebook is not only possible but easy and affordable.
This article will explain why every business, regardless of the field, needs to dedicate a slice of their marketing budget to advertising on Facebook.
Soon you'll have a better understanding of what Facebook advertising is, how it works, and what it can do for your business. Now then, let's get started!
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1. Getting Started with Facebook Ads
As the old saying goes, time is money. As a business owner, you can't afford to spend hours navigating a difficult user interface trying to set up advertisements online. Facebook has your time in mind and has provided an easy-to-use guide to help get you started.
After a few moments glancing over the guide you'll have a good understanding of how the process works and be able to create your own ads that visually represent what you and your company are about with ease. You won't need to learn any new skills at all, as Facebook takes care of all the hard work for you.
If you decide to start using Facebook advertising the moment you finish reading this article, you'll see results as soon as today. Seriously, it's that quick and easy to set up.
2. The Costs of Advertising on Facebook
Unfortunately, there's no set price scale for Facebook advertising. Price varies depending on a few different factors, so you'll have to do some digging on your own to get an idea of how much things will cost.
The good news is, data suggests that Facebook advertising is not only extremely successful, it's also highly cost-effective. If your business is just getting started, or you're hesitant to invest in an unfamiliar marketing scheme, you won't have to put down too much cash down to get in the game.
The price perks don't stop once things get going and you've found success using Facebook advertising, either. You can change how much money you want to spend on advertising each day based on what works best for you and your business. If things are going well, you can spend more, and vice versa.
3. It's a Mobile World, After All
If you've been outside at some point in the last five years, there's no doubt you've seen tons of faces glued to phone screens. The numbers are staggering: 95% of Americans have a mobile phone. Of that, 77% have a smartphone.
This data is significant when you consider that 80% of Facebook's ad revenue comes from mobile users. The world continues to shift in a more mobile-friendly direction and doesn't appear it's going to change anytime soon.
Advertising with Facebook future-proofs your advertising strategy. It allows you, the business owner, to worry about something other than whether or not you're behind the curve when it comes to the latest marketing trends.
4. Facebook Users Are Crazy Loyal
We've talked about how many people today have mobile phones. We've also discussed how mobile-friendly Facebook advertisements are and how large the Facebook user base is. What hasn't yet been discussed is how active the average Facebook user is and what that means when it comes to advertising opportunities.
The average Facebook user spends 41 minutes on the social media site each day. Most users check their Facebook multiple times a day. In fact, it's often one of the first things people do when they wake up and one of the last things they do before they go to bed.
That means you'll have tons of opportunities to reach potential customers every day. Some people might not turn on their radio or television for days at a time, whereas the convenience of a cell phone almost guarantees that your advertisements are seen, regardless of the day of the week.
5. Facebook's Targeting System is Elite
Facebook's advertising program makes it easy for business owners to zoom in a specific demographic. This means you'll reach users that actually would want to click on their given ads.
For example, suppose you sell basketball sneakers. Facebook can tap into a user's recent purchase behavior and target only those who are interested in basketball sneakers.
Advertising those same basketball sneakers on a local sports radio station or a network like ESPN isn't a bad idea. But every member of the audience isn't guaranteed to be interested in purchasing the product. Using Facebook's targeting tools allows you to not waste as much time and money targeting non-potential customers.
You can bypass the individuals who are only watching the game simply because there's only one television in the house. Or those only listening to local sports radio because they've yet to change the channel since their dad borrowed the car.
6. Detailed Analytics Tell the Story
Facebook doesn't play around when it comes to analytics. You'll receive thorough reports that detail the data that actually matters. Metrics such as impressions, engagement, clicks, and even what ads had the most success are presented in a clear and easy to understand format.
You'll be able to use these numbers to create an even more precise advertisement and marketing strategy. You can choose what works for your business and your budget. You won't be locked in a year-long contract with no room for change.
You can't beat the preciseness of Facebook's advertisement analytics. They'll do all the work for you and report back with everything you need and want to know about how your advertisements are doing in the real world.
This freedom doesn't exist with those television and radio advertising contracts. You wouldn't be able to see who saw or heard your advertisement. If the advertisement leads to a conversion, you'd have no data telling you that it did, unless you asked every single customer how they heard about you.
7. Increase Your Brand Awareness
As a society, we see branding every single day. In fact, it's often by businesses that we have no legitimate interest in. I'm sure you know the slogan to a few different local heating and air conditioning companies in your area, even if you've never actually been a customer.
Advertising with Facebook allows for you to grow your brand amongst real-life humans who are actually interested in the product that you're selling. You'll be able to inform people about you and your business who may actually want to be a customer.
Increased brand awareness is a major benefit of any kind of marketing. Facebook's superb targeting method turns that benefit into an even more powerful tool for you to use to grow your business.
Even if you don't convert on a sale initially, you've made an impression that could turn into a sale later on down the line.
8. Read The Success Stories
So you're still not convinced that advertising with Facebook is right for your business. Listen to what other business owners who have had success on the platform have to say. Facebook has a review page filled with testimonies from business owners who have high praise their advertising program.
The internet is filled with business owners sharing their positive experiences advertising with Facebook. There's a reason it's so popular: it truly is one of the best ways to advertise your business today.
If you own a business, advertising on Facebook is a no brainer.
It's not going to break the bank get things started. It doesn't take a ton of knowledge or research to get the ball rolling. You can reach real-life humans who actually are interested in what you're selling.
You'll be able to track your results and adjust accordingly. Perhaps best of all, you're following a trend that only continues to grow among business owners each day.
If you're still not positive that Facebook advertising is right for you, reach out to us with any questions or concerns you have using our contact us page. We'll be glad to assist you in any way possible.
Let us help you grow your business by advertising on Facebook today!