7 Best SEO Tools For Small Businesses
Marketing in business today looks a lot different than ever before in history. Culture has changed, consumers have changed, and the way to gain leads and conversions has changed. Traditional marketing methods such as television, print, and radio advertisements are utilized less often, while digital marketing has risen to the forefront.
Digital marketing uses modern technologies in order to reach a large number of targeted people. Social media, email, websites, pay-per-click ads, SEO, videos, and other forms of branded content are used to increase visibility, leads, and conversions.
Small businesses that are learning to create successful digital marketing strategies often have difficulties moving out of the traditional marketing mindset. This can happen because business owners were inundated with commercials and billboards when they were younger, and it’s’ what they think of when they consider marketing.
However, in order to reach today’s consumers, it is essential that business owners take the time to learn about the various digital marketing techniques out there and how they can use them in their marketing strategies.
Search Engine Optimization
Search Engine Optimization, commonly known as SEO, is the process of optimizing your online presence in order to increase website traffic, increase visibility, and gain a high search engine ranking.
When nearly everyone uses search engines in order to find specific businesses, products, or services, it is essential to strategically place your business in a top place. The best way to do this is by taking the time to craft your website and other online profiles to reach a large audience and provide value to them that keeps them around.
The higher your search engine ranking, the more traffic you will receive to your website, which helps to keep your business in a top ranking. It is a cycle for success that begins with the intentional optimization of your website.
The fact is, as a small business, you need a vast number of leads in order to gain conversions and be successful. Yet, without a huge marketing team, it can be difficult to get there.
By developing a digital marketing strategy that includes SEO, and by utilizing the numerous SEO tools out there today, you can increase your leads. Let’s take a look at the best SEO tools that you need to be using to get the leads you want.
Top 7 SEO Tools For Small Business
Yoast is a top plugin for WordPress websites, making optimization for your web pages simple. Replete with a readability checker and a keyword optimizer, Yoast ensures that your website is optimized for your unique market.
Yoast is also a training tool that not only makes it possible for you to optimize your website, it also teaches you all about SEO while doing it. Education on SEO is essential for continued success, and Yoast makes it simple to learn the basics.
Moz provides businesses with SEO optimization, backlink research, and keyword research. As an added bonus, Moz will help with local search, ensuring that your business is visible in your local market.
Do you use Facebook for social media posts? Specialty tool Agorapulse targets Facebook engagement. You can monitor and schedule posts. The engagement piece makes Agorapulse an effective Facebook customer relationship management (CRM) tool.
This SEO tool from Google is free and easy. It provides SEO assistance, alerting you if any errors are found on your website which enables you to keep your website accurate and optimized. Google Search Console also allows you to keep track of your stats which include the ranking of your keywords, how many clicks your website receives from each keyword, how many times your site appears in your specific keyword’s search results, as well as the click-through rate when your site appears.
Streamline your SEO processes by integrating Google Search Console with Google Analytics to be able to analyze more data on the success of your optimization efforts.
Spying on competitors can be very useful when it comes to SEO. With SpyFu, you can discover anywhere a specific domain has shown up on Google with a simple search. This gives you great insight into what consumers are searching for, what is relevant, and how they are gaining visibility.
SpyFu also gives you access to all keywords that they purchased on Google Adwords, as well as their organic rankings over a number of years. This knowledge can help you to more accurately optimize your website and be more competitive against other brands in your industry.
SEMRush is also used for insight into the competition. However, instead of finding information on your competitors, SEMRush actually compares your website to your competitors’ websites. Knowing how you stack up and what keywords they’re using to achieve their ranking can make you highly competitive.
Ahrefs is the tool you need for the effective and efficient use of backlinks on your website. Google can actually dish out consequences to websites with backlinks that are spam or from bots, causing your search engine ranking to drop and making it nearly impossible to achieve a high ranking. With Ahrefs, you can check out your website to ensure that any and all backlinks come from websites that are reputable, allowing you to take care of spam backlinks quickly.
Another useful way to utilize Ahrefs is in seeing and understanding your competitors’ backlinks and where they are coming from. This is the type of useful that proves incredibly valuable when setting up and implementing your own SEO strategy.
The Final Word
You can make your small business visible in your industry, achieve a high search ranking, and increase your leads. By utilizing tools and focusing on SEO, you will easily optimize your website and increase your traffic.
Looking for help or ideas with your SEO for your small business? We can help. If you’re looking to grow your search traffic and rank on the first page of Google, Digital Envy can help. Contact us today for your free strategy session.
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Interested in seeing what social media can do for your business? Contact us today and book a free 30-minute strategy session. You might be amazed at all the new leads you can get from just a little extra push on your social media channels.